Supermarkets saw a decline in value sales in Hungary in 2023, following the positive performance seen in 2022 as the channel benefitted from the normalisation patterns following the era of the pandemic. In 2023, however, the channel is being affected by a number of cross-category trends.
Euromonitor International's Supermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Supermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Supermarkets in Hungary
Euromonitor International
February 2024
List Of Contents And Tables
SUPERMARKETS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price comparison websites make it easier than ever for consumers to find the best deals
Government taxes create extra pressures for international retailers
Proximity of supermarkets works in their favour
PROSPECTS AND OPPORTUNITIES
Premiumisation expected in health-orientated products
Munch app helps mitigate against food waste and boost the sustainable image of participating stores
Home cooking trends expected to continue over the forecast period
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Supermarkets GBO Company Shares: % Value 2019-2023
Table 4 Supermarkets GBN Brand Shares: % Value 2020-2023