Despite recording high single-digit current value growth in 2023, the solid performance by supermarkets in Germany was largely driven by the historically high inflation rate, especially for food and drinks. In comparison to discounters, the other major grocery channel in the country, supermarkets underperformed as the German economy contracted in 2023, and the drop in consumer confidence resulted in greater cost-consciousness.
Euromonitor International's Supermarkets in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Supermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Supermarkets in Germany
Euromonitor International
April 2024
List Of Contents And Tables
SUPERMARKETS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
High growth driven by inflation but supermarkets underperforms against discounters
Private label’s prominence in low-price strategy creates tension with key suppliers
Solid performances for Edeka and Rewe but niche players face challenges
PROSPECTS AND OPPORTUNITIES
Private label and price positioning key strategic tools to achieve tentative growth
Supermarkets expected to strengthen areas of differentiation against discounters
Omnichannel strategy to integrate e-commerce activities into store-based operations
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Supermarkets GBO Company Shares: % Value 2019-2023
Table 4 Supermarkets GBN Brand Shares: % Value 2020-2023