Supermarkets in Bulgaria

With lower inflation and stabilising retail prices, consumer purchasing power began to gradually improve in Bulgaria in 2024, leading to positive constant value growth in the supermarket channel. As economic conditions became less volatile, shoppers started to focus not only on price but also on the quality of products and the overall shopping experience. The most important factors influencing purchasing decisions remained a combination of product quality, competitive pricing, and the proximity...

Euromonitor International's Supermarkets in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.