Sunglasses in Turkey

Sunglasses in Turkey


The economic uncertainty in the country results in consumers showing a more conservative and reluctant approach, and this is Impacting spending behaviour in sunglasses. Turkish consumers are trying to save money and are actively choosing to limit the replacement of non-essential items, like accessories and sunglasses. In addition, consumers buying cheaper ranges usually prefer to have more than one pair, treating them as fashion items that help them refresh their aesthetic. Despite this, affluen...

Euromonitor International's Sunglasses in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sunglasses in Turkey
Euromonitor International
May 2023
List Of Contents And Tables
SUNGLASSES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic uncertainty creates spending polarisation in sunglasses
Independent stores fail to compete against chain stores offering aggressive discounts
Sustainability shapes new product launches on the landscape
PROSPECTS AND OPPORTUNITIES
Economic instability and high inflation rates will restrain retail volume sales
Demand for children's sunglasses is expected to increase further
Increased polarisation of spending on the sunglasses landscape
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2018-2023
Table 2 Sales of Sunglasses: Value 2018-2023
Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
Table 4 Sales of Sunglasses: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
Table 9 Forecast Sales of Sunglasses: Value 2023-2028
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN TURKEY
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2018-2023
Table 13 Sales of Eyewear by Category: Value 2018-2023
Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 18 Distribution of Eyewear by Format: % Value 2018-2023
Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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