With the rising cost of living making Poles more cautious in their discretionary spending habits, growth in sunglasses volume sales in 2023 is set to be slower than in 2022. The downturn has been less pronounced than those witnessed in spectacles and contact lenses, however, and sunglasses is poised to be by far the most dynamic of the three categories in this regard over the year as a whole. This is partly explained by the fact that the Polish economy has proven more resilient to global headwin...
Euromonitor International's Sunglasses in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sunglasses market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sunglasses in Poland
Euromonitor International
June 2023
List Of Contents And Tables
SUNGLASSES IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for sunglasses remains resilient despite challenging economic conditions
Sustainability concerns continue to shape consumer choices and brand strategies
Growing adoption of virtual mirrors bolsters online sales
PROSPECTS AND OPPORTUNITIES
Customisation and sustainability trends will stimulate wider use of 3D printing
Children’s sunglasses set to benefit from rising health awareness among Poles
Growing perception of sunglasses as fashion accessories should boost volume sales
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2018-2023
Table 2 Sales of Sunglasses: Value 2018-2023
Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
Table 4 Sales of Sunglasses: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
Table 9 Forecast Sales of Sunglasses: Value 2023-2028
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN POLAND
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2018-2023
Table 13 Sales of Eyewear by Category: Value 2018-2023
Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 18 Distribution of Eyewear by Format: % Value 2018-2023
Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028