Sunglasses in Germany

Sunglasses in Germany

Demand for sunglasses declined in 2022, which can be attributed to a variety of factors including low consumer confidence and a reluctance to make fashion purchases during times of crisis and high inflation – despite the return of holiday trips to sunny climes. However, the category is experiencing a strong rebound in 2023, with a notable increase in volume sales. Additionally, there is significant value growth, driven by another rise in the average unit price as a result of inflation.

Euromonitor International's Sunglasses in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.