Sunglasses in China

Sunglasses in China

After high double-digit declines in 2022, demand for sunglasses is improving in 2023 but will struggle to return to pre-pandemic levels over the year. With the end of China’s “zero-Covid” policy, both supply chains and sales activity for sunglasses are returning to normal, releasing demand that could not be met in 2022, while the recovery of outdoor sports and travel activities, in addition to the premiumisation trend, are further contributing to an upturn in sales of sunglasses.

Euromonitor International's Sunglasses in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.