Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous year, demand for sunglasses is once again improving in 2023, in line with the reopening of the Australian economy.
Euromonitor International's Sunglasses in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sunglasses market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sunglasses in Australia
Euromonitor International
May 2023
List Of Contents And Tables
SUNGLASSES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improving demand for sunglasses post-lockdown
Fashion a vital consideration in the purchasing decision
Financial independence of women influences brand messaging
PROSPECTS AND OPPORTUNITIES
Greater potential for prescription sunglasses which address myopia
Incorporating sustainability into product design
Return of tourists a potential boon for sunglass manufacturers
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2018-2023
Table 2 Sales of Sunglasses: Value 2018-2023
Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
Table 4 Sales of Sunglasses: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
Table 9 Forecast Sales of Sunglasses: Value 2023-2028
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2018-2023
Table 13 Sales of Eyewear by Category: Value 2018-2023
Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 18 Distribution of Eyewear by Format: % Value 2018-2023
Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028