Sun Care in Taiwan
In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for sun care products has remained strong throughout 2023. However, unless they have a long period of exposure to the sun, many Taiwanese people do not have a habit of reapplying sunscreen during the day. Consequently, this leads to best sellers in the c...
Euromonitor International's Sun Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sun Care in Taiwan
- Euromonitor International
- April 2024
- List Of Contents And Tables
- SUN CARE IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- High SPF dominates as outdoor activities and travelling rises in 2023
- Ocean and environment-friendly formulas become the preference for many
- A rise of products with physical sunblock to meet consumers' expectation
- PROSPECTS AND OPPORTUNITIES
- Brands set to develop products that guard against long-wave UVA rays
- Consumers increasingly realise the importance of a separate sun care product
- Demand for anti-blue light function in sun protection rises over the forecast period
- CATEGORY DATA
- Table 1 Sales of Sun Care by Category: Value 2018-2023
- Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
- Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
- Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN TAIWAN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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