Sun Care in Poland
The awareness of the harmful effects of sunlight among Poles is extremely high. Understanding of the need to use filters is already strong and has been built by producers, social media and influencers. This reflects in the usage of sun care products. Growth has been driven by high SPF products, reflecting a trend that indicates consumers are increasingly aware of the need to protect their skin from the effects of skin ageing caused by sun exposure throughout the year.
Euromonitor International's Sun Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sun Care in Poland
- Euromonitor International
- May 2023
- List Of Contents And Tables
- SUN CARE IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Growing awareness of the importance of sun care boosts category sales, especially in high SPF products
- L'Oréal Polska Sp zoo and Beiersdorf AG retain the lead with their well-known and widely available brands
- Health and personal care stores proves popular for sun care while retail e-commerce continues to gather momentum, even in the wake of the pandemic
- PROSPECTS AND OPPORTUNITIES
- Sun care on a growth trend thanks to the increasing importance of skin care over the forecast period, though consumers opt for products with chemical rather than natural formulas for reasons of efficacy
- Demand for self-tanning remains limited due to problems with application
- Aftersun remains a small category due to low consumer awareness and the availability of substitutes, such as body care
- CATEGORY DATA
- Table 1 Sales of Sun Care by Category: Value 2017-2022
- Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
- Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
- Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
- Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN POLAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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