Sun care is a niche landscape that performs poorly when economic conditions are weak. With a poor economy during 2022, particularly with high inflation limiting consumer spending power, there was a decline in demand. Furthermore, since expatriates (foreigners working in Nigeria) are key consumers of sun care, a weak economy which reduced the presence of expatriates led to a decline in demand from this demographic.
Euromonitor International's Sun Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sun Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sun Care in Nigeria
Euromonitor International
May 2023
List Of Contents And Tables
SUN CARE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Poor economic conditions impact the performance of sun care
Sun protection is the only significant sun care product in Nigeria
Direct sellers lead, but face challenging conditions as unit prices rise
PROSPECTS AND OPPORTUNITIES
The growing economy drives sales of sun care across the forecast period
Growing incomes to boost the demand among a segment of Nigerians
Growing awareness of products benefits drives sales of sun protection
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027