Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going out. The reclassification of COVID-19 from level 2 to level 5 by the Japanese government in May 2023 normalised social activities. Face masks were also worn less often, and people returned to their full-face lives outside the home. Sun care products...
Euromonitor International's Sun Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sun Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sun Care in Japan
Euromonitor International
April 2024
List Of Contents And Tables
SUN CARE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dynamic growth due to more time spent outside, and the long, hot summer
A new waterproof standard is established
Products with colour cosmetics function attract attention
PROSPECTS AND OPPORTUNITIES
Sun protection will continue to grow, with room for expansion amongst men
Sun protection products with high skin care functionality will continue to see demand
Social media drives user reviews, but a need to establish an objective effect measurement
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2018-2023
Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028