Sun Care in Italy

Sun Care in Italy


Sun care recorded double-digit growth in 2022, allowing sales to return to and exceed pre-pandemic levels, after the steep decline seen in 2020 and the mild recovery in 2021. In 2022, sun care benefited from the very favourable weather in Italy and the growing number of Italian consumers going on holiday as they felt less concerned about the threat posed by COVID-19. Spring had very warm temperatures and summer started earlier than usual and had very good weather overall, with record high temper...

Euromonitor International's Sun Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sun Care in Italy
Euromonitor International
May 2023
List Of Contents And Tables
SUN CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care enjoys strong growth and exceeds pre-pandemic levels
Growing awareness of sun damage boosts demand for high sun protection factors
Sun care is increasingly hi-tech and environmentally friendly
PROSPECTS AND OPPORTUNITIES
Sun care will continue to benefit from the improved pandemic situation
Brands will increasingly target mountain holidaymakers to increase the penetration of sun protection
Sun protection may benefit from the growth in urban usage in the long term
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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