Sugar confectionery is sizeable in Morocco and demand is supported largely by individually-sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who often give sweets instead of change to customers, if the amount owed is minimal. However, volume growth slowed in 2023, due to a combination of the uncertain economic climate and rising health awareness. With inflation remaining high, largely due to rising raw material and production cost...
Euromonitor International's Sugar Confectionery in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gummies, Jellies and Chews, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sugar Confectionery market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sugar Confectionery in Morocco
Euromonitor International
July 2023
List Of Contents And Tables
SUGAR CONFECTIONERY IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in growth in 2023, as Moroccans shy away from “indulgent” purchases
Power mints benefit from their healthy positioning
Sugarised products continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Decelerating growth phase ahead, thanks to ongoing economic uncertainty and consumer health concerns
Possible competition from healthier chocolate confectionery variants
Medicated confectionery will see strongest performance
CATEGORY DATA
Summary 1 Other Sugar Confectionery by Product Type: 2023
Table 1 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 2 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 8 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2018-2023
Table 14 Sales of Snacks by Category: Value 2018-2023
Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Snacks: % Value 2019-2023
Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Snacks by Format: % Value 2018-2023
Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028