Jom Cha by Farm Fresh is one of the latest street stalls/kiosks serving varieties of drinks such as bubble tea. One of the marketing tactics employed is the use of renowned fresh milk, Farm Fresh, which is produced locally and enables the player to promote the Farm to Cup concept. Marketing activity is becoming increasingly important to street stalls/kiosks operators, with Llaollao Malaysia, for example, announcing a new collaboration with Transformers: Rise of the Beasts and offering a limited...
Euromonitor International's Street Stalls/Kiosks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Chained Street Stalls/Kiosks, Independent Street Stalls/Kiosks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Street Stalls/Kiosks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Street Stalls/Kiosks in Malaysia
Euromonitor International
February 2024
List Of Contents And Tables
STREET STALLS/KIOSKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong marketing events used by street stalls/kiosks players to elevate brand awareness
Growth in street stalls/kiosks driven by various trendy drinks and desserts at affordable prices
Convenient fulfillment innovation created by leading street stalls/kiosks players to attract time-conscious consumers
PROSPECTS AND OPPORTUNITIES
Food trucks suited to urban lifestyles growing in popularity
Significant growth expected in street stalls/kiosks by appealing to budget conscious consumers
Street stalls/kiosks to continue to see deeper penetration of local and international players with trendy food and drinks options
CATEGORY DATA
Table 1 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 2 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 3 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 5 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 6 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 9 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 12 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE IN MALAYSIA
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023