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Store Cards in Italy

Publisher Euromonitor International
Published Feb 06, 2026
Length 21 Pages
SKU # EP20870699

Description

In 2025, store cards in Italy saw a decline in both circulation and transaction values, continuing a downward trend driven by strong competition from more flexible, cost-effective payment alternatives that are preferred for their broader usability and lower costs, while store cards remain restricted to specific retailers and often carry higher interest rates.

Euromonitor International's Store Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Store Cards in Italy
Euromonitor International
February 2026
List Of Contents And Tables
STORE CARDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Declining performance for store cards in Italy
INDUSTRY PERFORMANCE
Decline across metrics in 2025
Italians continue to migrate to alternative payment solutions
Average spend per store card transaction continues to shrink
WHAT’S NEXT?
Declining trend predicted for store cards
Digitalisation likely to be a key area for investment
Innovation and flexibility will be key to revitalising Italy’s store card landscape
COMPETITIVE LANDSCAPE
Category players limiting their presence
Smaller issuers still in play as major players reduce store card investment
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2020-2025
Table 2 Store Cards Transactions 2020-2025
Table 3 Store Cards in Circulation: % Growth 2020-2025
Table 4 Store Cards Transactions: % Growth 2020-2025
Table 5 Store Cards: Number of Cards by Issuer 2020-2024
Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 8 Forecast Store Cards Transactions 2025-2030
Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth for financial cards as businesses increase adoption
Wallets and wearables are growing trends in Italy
Commercial cards and payments increase in 2025
WHAT’S NEXT?
Positive outlook for financial cards in the years ahead
Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
Intesa Sanpaolo and Unicredi remain the leading players
Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2020-2025
Table 12 Number of ATMs: Units 2020-2025
Table 13 Value Lost to Fraud 2020-2025
Table 14 Card Expenditure by Location 2025
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 18 Financial Cards by Category: Number of Accounts 2020-2025
Table 19 Financial Cards Transactions by Category: Value 2020-2025
Table 20 Financial Cards by Category: Number of Transactions 2020-2025
Table 21 Consumer Payments by Category: Value 2020-2025
Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
Table 23 M-Commerce by Category: Value 2020-2025
Table 24 M-Commerce by Category: % Value Growth 2020-2025
Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
Table 26 Financial Cards: Number of Cards by Operator 2020-2024
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 33 Forecast Consumer Payments by Category: Value 2025-2030
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 35 Forecast M-Commerce by Category: Value 2025-2030
Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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