Store cards remained a niche in Austria in 2023, continuing a downward trend with a double-digit decline in transaction values despite the continuing shift to card payments. Most consumers in Austria are unfamiliar with store cards, and the usage of revolving credit in payment cards is uncommon compared to overdraft facilities. Retailers and service providers, therefore, prefer to issue conventional loyalty cards without a payment function. Additionally, they usually offer instalment plans or ca...
Euromonitor International's Store Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Store Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Store Cards in Austria
Euromonitor International
December 2023
List Of Contents And Tables
STORE CARDS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Store cards continue to decline as consumers prefer loyalty cards
Discontinued and expiring cards lead to a significant decline in circulation
Kastner & Öhler and IKEA remain the most relevant players in store cards
PROSPECTS AND OPPORTUNITIES
Negative outlook for store cards continues across the forecast period
Store cards have the potential to disappear across the forecast period
Stagnation for financial cards in circulation to further impact category
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2018-2023
Table 2 Store Cards Transactions 2018-2023
Table 3 Store Cards in Circulation: % Growth 2018-2023
Table 4 Store Cards Transactions: % Growth 2018-2023
Table 5 Store Cards: Number of Cards by Issuer 2018-2022
Table 6 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 7 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 8 Forecast Store Cards Transactions 2023-2028
Table 9 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 10 Forecast Store Cards Transactions: % Growth 2023-2028
FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
New debit cards drive growth, challenging charge and credit cards
There are no strong competitors to prevent growth in card payment transactions
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2018-2023
Table 12 Number of ATMs: Units 2018-2023
Table 13 Value Lost to Fraud 2018-2023
Table 14 Card Expenditure by Location 2023
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 16 Domestic versus Foreign Spend 2023
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 18 Financial Cards by Category: Number of Accounts 2018-2023
Table 19 Financial Cards Transactions by Category: Value 2018-2023
Table 20 Financial Cards by Category: Number of Transactions 2018-2023
Table 21 Consumer Payments by Category: Value 2018-2023
Table 22 Consumer Payments by Category: Number of Transactions 2018-2023
Table 23 M-Commerce by Category: Value 2018-2023
Table 24 M-Commerce by Category: % Value Growth 2018-2023
Table 25 Financial Cards: Number of Cards by Issuer 2018-2022
Table 26 Financial Cards: Number of Cards by Operator 2018-2022
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 30 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 31 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 32 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 33 Forecast Consumer Payments by Category: Value 2023-2028
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 35 Forecast M-Commerce by Category: Value 2023-2028
Table 36 Forecast M-Commerce by Category: % Value Growth 2023-2028