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Starchy Roots in Vietnam

Publisher Euromonitor International
Published Feb 06, 2026
Length 19 Pages
SKU # EP20870605

Description

Consumers in Vietnam are highly sensitive to food prices, especially during periods of economic difficulty. This has led to a shift towards more affordable products, with some opting for private label brands or switching between food categories to save money. Imported products have seen price increases as a result of changing tariffs, political developments, and evolving trade relationships, while local campaigns supporting domestic purchases or boycotting certain imports have also influenced co...

Euromonitor International's Starchy Roots in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Starchy Roots in Vietnam
Euromonitor International
February 2026
List Of Contents And Tables
STARCHY ROOTS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Food prices and packaged food pose challenges
INDUSTRY PERFORMANCE
Starchy roots remain a staple of Vietnamese cuisine
Shift in dietary behaviour poses a risk for volume sales of starchy vegetables
WHAT’S NEXT?
Growth forecast for starchy vegetables in the coming years
Sustainability measures may support stable supply
Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN VIETNAM
EXECUTIVE SUMMARY
Wide availability of affordable fresh food supports growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth for fresh food in 2025 despite challenging economic climate
Local consumers retain a high level of confidence in fresh food over processed
Branded meat sees cautious acceptance
WHAT’S NEXT?
Positive outlook for Vietnamese fresh food in the years ahead
Regulations set to support improvements in the quality of fresh food
Imported goods will increase in popularity but face stricter controls
CHANNELS
Small local grocers continue to dominate sales
E-commerce has scope for further growth as a distribution channel
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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