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Starchy Roots in South Africa

Publisher Euromonitor International
Published Apr 10, 2026
Length 18 Pages
SKU # EP21100039

Description

Volume growth of starchy roots in 2025 was driven by their role as affordable, filling staples in home-cooked meals. Potatoes benefited from a bumper harvest that boosted supply, lowered prices and reinforced their position as a key value carbohydrate during a time of ongoing cost-of-living pressures. Sweet potatoes was the fastest-growing category, supported by rising health awareness, their versatility and strong visibility through social media, which promoted them as a nutritious and convenie...

Euromonitor International's Starchy Roots in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Starchy Roots in South Africa
Euromonitor International
April 2026
List Of Contents And Tables
STARCHY ROOTS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability and health trend drive growth in 2025
INDUSTRY PERFORMANCE
Affordable, filling staples appeal during a time of cost-of-living pressures
Potato premiumisation
WHAT’S NEXT?
Starchy roots to remain firmly embedded in consumers’ diets
Evolving health and lifestyle demands set to benefit the category
Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN SOUTH AFRICA
EXECUTIVE SUMMARY
Growth increasingly constrained by acute supply-side pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability and heightened health awareness influence consumers’ choices
Increasingly polarised market
WHAT’S NEXT?
Modest growth, with several challenges remaining prevalent
Home cooking will continue to underpin demand for fresh food
CHANNELS
Supermarkets lead, offering broad assortments, competitive pricing and convenience
Flexibility, convenience and familiarity support small local grocers’ strong footfall
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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