In 2024, total volume sales of starchy vegetables increased by 3%, driven by sales of potatoes. Similar to the situation with onions and tomatoes, the Moroccan government imposed a ban on all potato exports in February 2023. However, the ban was lifted on July 10, 2024, with a quota of 1,500 tonnes allowed for export. Morocco remained self-sufficient in potato production, with annual production estimated at around 1.3 million tonnes in 2023. To meet rising demand, the government also permitted i...
Euromonitor International's Starchy Roots in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Starchy Roots market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Starchy Roots in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
STARCHY ROOTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive retail volume growth driven by the rising demand and sales of potatoes
Potatoes record strong foodservice volume growth, driven by the rise of food outlets
Health attributes combine with affordability to drive sales of beetroot in 2024
PROSPECTS AND OPPORTUNITIES
Positive growth is anticipated, with retail sales driven by an uplift in home cooking
Frozen processed potatoes are expected to benefit from the rising demand for convenience
Consumers are expected to migrate from sweet potatoes to standard varieties
Summary 1 Major Processors of Starchy Roots 2024
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029