Staple Foods in Turkey

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	66 Pages	Euromonitor International	November, 2023	EP18366976

Best Price Guarantee
Price	from $2,100
Length	66 Pages
Publisher	Euromonitor International
Published Date	November, 2023
SKU	EP18366976

Staple Foods in Turkey

Turkey implemented an economic programme in May 2023 to help navigate the delicate equilibrium between domestic demand and export priorities, as articulated by the financial authorities of Turkey. Practically, this indicates the policies set forth with regard to restrictions on domestic demand, while targeting increased tourism and export revenues. Due to the improvements in the minimum wage lagging behind actual inflation, causing increasing household expenses, consumers have experienced signif...

Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Staple Foods in Turkey
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA: Table 1 Sales of Staple Foods by Category: Volume 2018-2023; Table 2 Sales of Staple Foods by Category: Value 2018-2023; Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023; Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023; Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023; Table 7 Penetration of Private Label by Category: % Value 2018-2023; Table 8 Distribution of Staple Foods by Format: % Value 2018-2023; Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028; Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028; Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
BAKED GOODS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases in baked goods are tempered to offer affordable levels
Baked goods producers offer smaller sizes and weights to maintain affordability
Foreign packaged pastries transfer from foodservice to retail
PROSPECTS AND OPPORTUNITIES
Avoiding waste and utilising old bread
Appeal of artisanal products is rising
Replacing out-of-home consumption to contribute to packaged bread sales
CATEGORY DATA: Table 13 Sales of Baked Goods by Category: Volume 2018-2023; Table 14 Sales of Baked Goods by Category: Value 2018-2023; Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023; Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023; Table 17 Sales of Pastries by Type: % Value 2018-2023; Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023; Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023; Table 20 Distribution of Baked Goods by Format: % Value 2018-2023; Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028; Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028; Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028; Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Amid high inflation and added-value offerings breakfast cereals sees exponential retail current value growth
Developing product variety enriches breakfast cereals
Adopting a healthy diet with granola, fibre-rich and fruit-added products
PROSPECTS AND OPPORTUNITIES
Muesli and granola to leverage healthy living trend to post the fastest growth
Product range is expected to keep diversifying through natural and healthy mixes
Budget-friendly vs added-value offers
CATEGORY DATA: Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023; Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023; Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023; Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023; Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023; Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023; Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023; Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028; Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028; Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028; Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players introduce smaller portions and pack sizes to widen the appeal of processed red meat
Processed poultry benefits from red meat price increases
Processed seafood product variety expands with new launches
PROSPECTS AND OPPORTUNITIES
Discounting and price promotions are expected to remain a key competitive tool
Chilled processed red meat’s variety to diminish while shelf stable gains momentum in meat and seafood
Product offers are expected to adapt to meet price competition needs
CATEGORY DATA: Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023; Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023; Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023; Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023; Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023; Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023; Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023; Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023; Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023; Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023; Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023; Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023; Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028; Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Processed fruit and vegetables sees exponential retail current value despite stagnant retail volume sales
Storage advantage and widening varieties boost frozen processed vegetables and potatoes
Foodservice volume growth is limited despite rebound in tourism flows
PROSPECTS AND OPPORTUNITIES
Frozen processed vegetables and potatoes to develop with expanding product ranges and new competitors
Dried fruit offers growth potential but low purchasing power is set to limit demand
Strong economic pressure to drive a preference for home-made solutions
CATEGORY DATA: Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023; Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023; Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023; Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023; Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023; Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023; Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023; Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023; Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028; Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028; Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028; Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pasta benefits from low price points while domestic producers look to exports
Noodles remains the most expensive option
Rice continues to pique interest as a cheap, versatile and nutritious staple food
PROSPECTS AND OPPORTUNITIES
Pasta to develop and grow in the domestic and export markets
Noodles to grow in familiarity and sophistication
Rice players to continue to leverage basic but nutritious staple food positioning
CATEGORY DATA: Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023; Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023; Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023; Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023; Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023; Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023; Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023; Table 69 NBO Company Shares of Rice: % Value 2019-2023; Table 70 LBN Brand Shares of Rice: % Value 2020-2023; Table 71 NBO Company Shares of Pasta: % Value 2019-2023; Table 72 LBN Brand Shares of Pasta: % Value 2020-2023; Table 73 NBO Company Shares of Noodles: % Value 2019-2023; Table 74 LBN Brand Shares of Noodles: % Value 2020-2023; Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023; Table 76 Distribution of Rice by Format: % Value 2018-2023; Table 77 Distribution of Pasta by Format: % Value 2018-2023; Table 78 Distribution of Noodles by Format: % Value 2018-2023; Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028; Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028; Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028; Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028