The Tunisian economy continue to struggle and its agricultural sector is particular in negatively impacted by drought. Inflation still remains high, especially for food, and this is reflected in a muted performance for staple foods, with minimal constant value and volume growth.
Euromonitor International's Staple Foods in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Staple Foods in Tunisia
Euromonitor International
December 2023
List Of Contents And Tables
STAPLE FOODS IN TUNISIA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Distribution of Staple Foods by Format: % Value 2018-2023
Table 8 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 9 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bread shortages leads to queues at local bakeries
Competitive landscape remains highly fragmented
Unpackaged leavened bread accounts for most volume sales
PROSPECTS AND OPPORTUNITIES
Positive outlook over the forecast period
Bakeries adapt to changing operating environment
Pastries register highest volume growth
CATEGORY DATA
Table 12 Sales of Baked Goods by Category: Volume 2018-2023
Table 13 Sales of Baked Goods by Category: Value 2018-2023
Table 14 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 15 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 17 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 18 Distribution of Baked Goods by Format: % Value 2018-2023
Table 19 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 20 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Emerging trend of unpackaged muesli and granola
Grain d’Or dominates, though is losing value share
Modern grocery retailers key channel for breakfast cereals
PROSPECTS AND OPPORTUNITIES
Moderate value and volume growth in 2023
Increased segmentation, as players look to add value
Muesli and granola and hot cereals register higher volume growth
CATEGORY DATA
Table 23 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 24 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 29 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Foodservice registers growth in frozen processed red meat
Increased availability of ham
Local brands dominate
PROSPECTS AND OPPORTUNITIES
Focus on healthier positioning
Frozen processed seafood records lowest volume growth
Meat alternatives see some growth
CATEGORY DATA
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
New brands in shelf stable vegetables shake-up competition
Imported brands dominate
Tunisians prefer fresh produce when it comes to fruits and vegetables
PROSPECTS AND OPPORTUNITIES
Local players gain value share
Frozen processed vegetables registers healthy performance over forecast period
Modern retail channels drive growth
CATEGORY DATA
Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shortages for pasta in 2023
Fall in volume sales for rice
Affordability of instant noodles appeals to cash-strapped consumers
PROSPECTS AND OPPORTUNITIES
Weak performance for pasta and rice over forecast period
Noodles outperforms pasta and rice over forecast period
Retail developments set to support growth
CATEGORY DATA
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 60 NBO Company Shares of Rice: % Value 2019-2023
Table 61 LBN Brand Shares of Rice: % Value 2020-2023
Table 62 NBO Company Shares of Pasta: % Value 2019-2023
Table 63 LBN Brand Shares of Pasta: % Value 2020-2023
Table 64 NBO Company Shares of Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Noodles: % Value 2020-2023
Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 67 Distribution of Rice by Format: % Value 2018-2023
Table 68 Distribution of Pasta by Format: % Value 2018-2023
Table 69 Distribution of Noodles by Format: % Value 2018-2023
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028