Retail sales of staple foods and alternatives in the Philippines recorded moderate growth in volume terms in 2023. This was in spite ongoing inflationary pressures, with food prices posting an upward trend, thanks to energy price hikes and disruptions to the supply chain. The latter was due, in part, to adverse weather conditions, in particular, the El Niño phenomenon, which brought hotter, drier weather across the region. Indeed, the government temporarily imposed a price cap on rice to protect...
Euromonitor International's Staple Foods in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Staple Foods in the Philippines
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of normal lifestyles adds vibrancy to foodservice sales in 2023
Key players invest in high-impact marketing campaigns
Health and wellness attributes shape market for baked goods
PROSPECTS AND OPPORTUNITIES
Solid growth expected, with unpackaged leavened bread retaining a strong cultural role
Convenience stores likely gain momentum
Balai ni Fruitas to continue its expansion plans, with the opening of hundreds of new stores
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Breakfast cereals see accelerated rate of growth
Players focus on health benefits of their products
Breakfast cereals benefit from wider distribution and greater variety of pack sizes
PROSPECTS AND OPPORTUNITIES
Breakfast cereals will continue to gain popularity, thanks to growing demand for convenience
Manufacturers will focus on health and wellness to drive consumption
International players will continue to dominate
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained growth, despite inflationary pressures
Tined tuna benefits from health and wellness positioning
E-commerce emerges as a vital channel
PROSPECTS AND OPPORTUNITIES
Foodservice will see most significant gains
Shelf stable seafood will benefit health and wellness trends
Alternatives to meat offer growth potential, with Century expected to lead the way
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained growth in 2023, thanks to continuation of home cooking trend
Foodservice shows buoyancy in 2023
Companies flex their health and wellness credentials
PROSPECTS AND OPPORTUNITIES
Continued recovery of foodservice will boost growth, but ‘grow your own’ efforts could have adverse impact on sales
Innovation in snacking may spill over to processed fruit and vegetables
E-commerce offers much potential for growth
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rice consumption drives volume gains in 2023
Instant cup noodles satisfy need for greater convenience
Robust expansion for dried pasta in foodservice
PROSPECTS AND OPPORTUNITIES
Continued growth expected, with foodservice leading the way
Wellness trends could inform product innovation, but adlai could pose a threat to healthier rice varieties
Filipino flavours may be explored in noodles
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 69 NBO Company Shares of Rice: % Value 2019-2023
Table 70 LBN Brand Shares of Rice: % Value 2020-2023
Table 71 NBO Company Shares of Pasta: % Value 2019-2023
Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
Table 73 NBO Company Shares of Noodles: % Value 2019-2023
Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 76 Distribution of Rice by Format: % Value 2018-2023
Table 77 Distribution of Pasta by Format: % Value 2018-2023
Table 78 Distribution of Noodles by Format: % Value 2018-2023
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028