Staple foods in North Macedonia is recording moderate volume growth in 2023 as consumer demand stagnates due to a shrinking consumer base as a result of negative demographic trends in the country. Value sales, meanwhile, are seeing strong double-digit growth in the year due to rising prices resulting from inflation and increasing production costs, including the cost of wheat which has increased considerably since the outbreak of war in Ukraine.
Euromonitor International's Staple Foods in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Staple Foods in North Macedonia
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2019-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal volume growth with strong value increase due to rising unit prices
Increasing popularity of packaged flat bread and frozen backed goods in 2023
Domestic manufacturers active with new product development
PROSPECTS AND OPPORTUNITIES
Population decline limits future growth potential
Convenience and new products to drive growth of frozen baked goods
Rising interest in international cuisines supports growth of flat bread
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth coupled with strong value growth due to rising prices
Health and wellness and convenience influence new products in 2023
Younger consumers boost demand for flakes
PROSPECTS AND OPPORTUNITIES
Breakfast cereals will continue to benefit from their perceived health benefits
E-commerce supports future growth
Consumer demand and innovation to drive growth of children’s breakfast cereals
CATEGORY DATA
Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable demand and strong retail value growth due to price hikes in 2023
Low sales base supports growth of frozen processed seafood
New frozen products cater to rising consumer demand for convenience
PROSPECTS AND OPPORTUNITIES
Market saturation and declining consumer base impact future growth
Expansion of product range and health and wellness trend drive growth of frozen processed seafood
Stagnant shelf stable categories as consumer preference for chilled products continues
CATEGORY DATA
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand supported by burgeoning health and wellness trend
Convenience is a significant growth driver
Shelf stable products continue to suffer from their unhealthy image
PROSPECTS AND OPPORTUNITIES
Positive growth of processed produce supported by rising health consciousness
Trend of juicing and smoothie making to drive growth of frozen fruit
Maturity impacts future of shelf stable beans
CATEGORY DATA
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable performance of rice and noodles in 2023
Rising demand and product expansion support growth of instant noodle pouches
Italian companies continue to lead pasta in 2023
PROSPECTS AND OPPORTUNITIES
Innovation and niche products to ensure further growth
Chilled pasta to see the fastest growth as consumers demand fresh products
Rising demand and availability of noodles
CATEGORY DATA
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 61 NBO Company Shares of Rice: % Value 2019-2023
Table 62 LBN Brand Shares of Rice: % Value 2020-2023
Table 63 NBO Company Shares of Pasta: % Value 2019-2023
Table 64 LBN Brand Shares of Pasta: % Value 2020-2023
Table 65 NBO Company Shares of Noodles: % Value 2019-2023
Table 66 LBN Brand Shares of Noodles: % Value 2020-2023
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 68 Distribution of Rice by Format: % Value 2018-2023
Table 69 Distribution of Pasta by Format: % Value 2018-2023
Table 70 Distribution of Noodles by Format: % Value 2018-2023
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028