Staple Foods in Morocco

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	62 Pages	Euromonitor International	November, 2023	EP18351257

Best Price Guarantee
Price	from $2,100
Length	62 Pages
Publisher	Euromonitor International
Published Date	November, 2023
SKU	EP18351257

Staple Foods in Morocco

In 2022, commodity prices experienced a historic surge, largely attributed to the Russian invasion of Ukraine. The Moroccan economy faced a significant slowdown due to a combination of drought and inflation, resulting in reduced domestic demand amid inflationary pressures. Notably, the prices of raw materials and consumer goods, especially energy products, reached unprecedented highs, leading to an increase in imported inflation. Consumer goods saw a notable price hike, while fuel prices surged...

Euromonitor International's Staple Foods in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Staple Foods in Morocco
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA: Table 1 Sales of Staple Foods by Category: Volume 2018-2023; Table 2 Sales of Staple Foods by Category: Value 2018-2023; Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023; Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023; Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023; Table 7 Penetration of Private Label by Category: % Value 2018-2023; Table 8 Distribution of Staple Foods by Format: % Value 2018-2023; Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028; Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028; Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
BAKED GOODS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Evolving preferences to unpackaged bread and local bakers
Agricultural challenges and price impact
Packaged cakes thrive through promotions and variety
PROSPECTS AND OPPORTUNITIES
Dominance of bread and growth in artisanal baked goods
Upward price tendency and cereal imports
Challenges to packaged baked goods and changing consumption habits
CATEGORY DATA: Table 13 Sales of Baked Goods by Category: Volume 2018-2023; Table 14 Sales of Baked Goods by Category: Value 2018-2023; Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023; Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023; Table 17 Sales of Pastries by Type: % Value 2018-2023; Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023; Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023; Table 20 Distribution of Baked Goods by Format: % Value 2018-2023; Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028; Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028; Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028; Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Traditional breakfast habits and economic impact on cereal sales
Popularity of children's breakfast cereals and price dynamics
Limited accessibility and mass consumer appeal
PROSPECTS AND OPPORTUNITIES
Modest growth in breakfast cereals and traditional breakfast habits
Global price challenges and risks to cereal breakfast growth
Limited growth for family breakfast cereals
CATEGORY DATA: Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023; Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023; Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023; Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023; Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023; Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023; Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023; Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028; Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028; Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028; Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in processed meat due to health and wellness
Dynamic growth in processed seafood
Growth in frozen processed fish and the resurgence of private label
PROSPECTS AND OPPORTUNITIES
Processed seafood drives volume growth
Competition and fragmentation in processed seafood
Decline in processed meat and consumer health concerns
CATEGORY DATA: Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023; Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023; Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023; Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023; Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023; Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023; Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023; Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023; Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023; Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023; Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023; Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023; Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028; Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for convenience in processed vegetables
Affordability and popularity in processed vegetables
Market dynamics and private label dominance
PROSPECTS AND OPPORTUNITIES
Growth potential in underdeveloped processed vegetables and fruits
Challenging landscape for frozen processed vegetables
Demand for convenience and home cooking
CATEGORY DATA: Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023; Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023; Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023; Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023; Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023; Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023; Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023; Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023; Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028; Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028; Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028; Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
The dynamic growth of rice and diversifying tastes
The resilience and growing variety of dried pasta
Noodles as a premium indulgence
PROSPECTS AND OPPORTUNITIES
Expanding the packaged market
Increasing polarisation in dried pasta and rice
Brand image, pricing, and the role of economy brands
CATEGORY DATA: Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023; Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023; Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023; Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023; Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023; Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023; Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023; Table 69 NBO Company Shares of Rice: % Value 2019-2023; Table 70 LBN Brand Shares of Rice: % Value 2020-2023; Table 71 NBO Company Shares of Pasta: % Value 2019-2023; Table 72 LBN Brand Shares of Pasta: % Value 2020-2023; Table 73 NBO Company Shares of Noodles: % Value 2019-2023; Table 74 LBN Brand Shares of Noodles: % Value 2020-2023; Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023; Table 76 Distribution of Rice by Format: % Value 2018-2023; Table 77 Distribution of Pasta by Format: % Value 2018-2023; Table 78 Distribution of Noodles by Format: % Value 2018-2023; Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028; Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028; Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028; Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028