Although expected to maintain positive retail current value growth in 2024, staple foods in Japan is set to experience another year of retail volume decline, primarily due to increases in unit prices. Price increases seen since 2022, triggered by the war in Ukraine, backed by high raw materials costs, and soaring logistics costs due to the “2024 issue” in Japan (a social issue in terms of logistics, with a lack of truck drivers), has driven price rises in 2024, albeit not as strongly as in the p...
Euromonitor International's Staple Foods in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Staple Foods in Japan
Euromonitor International
November 2024
List Of Contents And Tables
STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued current value growth mainly driven by pastries and cakes
Dessert mixes rebounds due to recent product innovations
Yamazaki continues to lead baked goods, Shikishima holds second position
PROSPECTS AND OPPORTUNITIES
Limited retail volume growth expected, while retail current value growth will remain stronger, driven by time-saving and recovery in tourism
Product innovation with a focus on health continues to be seen
The rising importance of domestic wheat
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Breakfast cereals starts a recovery trend in value terms
Players aim to revitalise hot cereals
Calbee maintains its lead, with Kellogg holding second position
PROSPECTS AND OPPORTUNITIES
Low retail volume growth anticipated, while retail current value growth will continue to be higher as prices rise
RTE cereals likely to be appreciated for their convenience
Product innovation with a focus on health will continue to be seen
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Processed meat, seafood and alternatives to meat declines in retail volume terms while maintaining positive retail value growth
Sustainable sourcing of seafood
Generics dominates a highly fragmented category
PROSPECTS AND OPPORTUNITIES
Retail volume and value sales set to struggle due to the poor performance of chilled processed seafood
Frozen processed meat set to see growth, driven by convenience and added-value products
Product innovation with a focus on health likely to continue to be seen
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Processed fruit and vegetables declines in volume terms, while maintaining positive retail current value growth
Plastic pouches and cartons are gaining shelf space
Private label holds the largest share in frozen fruit, but other companies also rapidly enter the category
PROSPECTS AND OPPORTUNITIES
Processed fruit and vegetables expected to grow, driven by frozen processed fruit and vegetables
Shelf stable fruit and vegetables will struggle, but rolling stockpiling will mitigate the decline
Plastic pouches and cartons set to continue to take share from metal cans
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rice, pasta and noodles declines in retail volume terms, while price rises drive positive retail current value growth
With the demand for convenience remaining high, manufacturers focus on convenient, authentic, and sustainable products
JA Group and Nissin Food Products continue to lead
PROSPECTS AND OPPORTUNITIES
Performance of rice will shape the future of rice, pasta and noodles
Product innovation with a focus on health will continue
Accelerating efforts towards sustainability
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029