Staple Foods in Indonesia

Staple Foods in Indonesia


Staple foods overall benefited from consumer purchasing power beginning to rise in 2023 as Indonesia’s economy started to rebound following difficult years during and immediately after the pandemic. Sales volumes were boosted by broadening consumer segments as well as player investment in wider ranges of product varieties. Further, product distribution expanded to previously uncovered regions in the country, pushing volume sales growth throughout the year.

Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Staple Foods in Indonesia
Euromonitor International
February 2024
List Of Contents And Tables
STAPLE FOODS IN INDONESIA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further price hikes lead to flat retail volume growth while artisanal baked goods gains ground
Nippon Indosari Corp retains leadership through expanding distribution network
Price discounts and greater offer of variants as primary promotional strategies in 2023.
PROSPECTS AND OPPORTUNITIES
Unpackaged bread and cakes will outperform packaged options
Local brands to facilitate fragmentation of packaged bread and pastries
Convenience stores will drive overall retail volume growth of pastries as online delivery pushes wider category growth
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales see continued growth in 2023
Local player Simba Indosnack Makmur competes with imported brands
Hot cereals gains traction among new consumer groups as health and wellness trends push sales in muesli and granola
PROSPECTS AND OPPORTUNITIES
Breakfast cereals looks forward to continued volume sales growth
E-Commerce to contribute more to category development
Muesli and granola expected to enjoy fastest retail volume growth, while digital marketing will remain central to growth
CATEGORY DATA
Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price hikes seen for second consecutive year
Primafood International sustains overall lead, while single-serve chilled sausage sees rising demand
Chilled processed red meat posts rapid volume rises in 2023
PROSPECTS AND OPPORTUNITIES
Continued growth expected for the forecast period with marketing driving category expansion
Meat substitutes unlikely to find strong footing any time soon, though tofu will see sustained sales
Frozen processed seafood will do better than shelf-stable and chilled counterparts, and e-commerce will continue to rise despite challenges
CATEGORY DATA
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Prices and volume sales increase in 2023
Frozen processed potatoes leads retail volume growth in frozen processed fruit and vegetables
Expanding product availability in e-commerce and frozen food specialists
PROSPECTS AND OPPORTUNITIES
Steady retail growth projected for overall category
Frozen processed potatoes to see further growth
Stable competitive landscape inhibits category growth, while e-commerce will struggle to expand
CATEGORY DATA
Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rice sees spikes in unit price
Indofood Sukses Makmur continues to lead
Pasta consumption increases as a result of foodservice recovery post-pandemic, as consumers look for better-value options overall
PROSPECTS AND OPPORTUNITIES
Sustained retail growth forecast for overall category sales
Instant noodles to record relatively modest retail volume growth with growth driven by innovation
Pasta will continue to expand thanks to low prices and product flexibility, while digital marketing will remain key
CATEGORY DATA
Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 68 NBO Company Shares of Rice: % Value 2019-2023
Table 69 LBN Brand Shares of Rice: % Value 2020-2023
Table 70 NBO Company Shares of Pasta: % Value 2019-2023
Table 71 LBN Brand Shares of Pasta: % Value 2020-2023
Table 72 NBO Company Shares of Noodles: % Value 2019-2023
Table 73 LBN Brand Shares of Noodles: % Value 2020-2023
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 75 Distribution of Rice by Format: % Value 2018-2023
Table 76 Distribution of Pasta by Format: % Value 2018-2023
Table 77 Distribution of Noodles by Format: % Value 2018-2023
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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