Sportswear in Turkey
As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms of profitability and growth potential. One of the key examples of collaboration in sportswear in Turkey in 2023 was the Vans x IRENEISGOOD collection. IRENEISGOOD, which sees its mission to embrace individuality, encourage and add colour and joy to e...
Euromonitor International's Sportswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Sports Apparel, Sports Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sportswear in Turkey
- Euromonitor International
- November 2023
- List Of Contents And Tables
- SPORTSWEAR IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Collaborations continue to gain currency
- Camperlab enters Turkey for the first time
- Wearable art in sneakers
- PROSPECTS AND OPPORTUNITIES
- The trend towards casualisation in the workplace is set to continue
- Brands to be increasingly aligned with social messaging
- Adding new functions to improve the offer
- CATEGORY DATA
- Table 1 Sales of Sportswear by Category: Value 2018-2023
- Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 5 Distribution of Sportswear by Format: % Value 2018-2023
- Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
- APPAREL AND FOOTWEAR IN TURKEY
- EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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