Across the review period, sportswear in Sweden outperformed the broader apparel and footwear industry. However, the segment has undergone a correction following the record sales levels seen, especially post-COVID-19, when interest in comfort, health and wellness rose. This correction continued into 2024, with sportswear recording a decline in retail value and volume sales.
Euromonitor International's Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Sports Apparel, Sports Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sportswear in Sweden
- Euromonitor International
- January 2025
- List Of Contents And Tables
- SPORTSWEAR IN SWEDEN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth for sportswear struggles following heightened sales during the early review period
- Adidas retains its lead of the fragmented competitive landscape in sportswear
- Advancements in digitalisation support sales through retail e-commerce
- PROSPECTS AND OPPORTUNITIES
- Stronger growth is predicted for the forecast period as interest in outdoor activities rises
- Maturity and rising prices are expected to challenge sales of sportswear over the forecast period
- Sustainability is expected to remain a core theme in product development and marketing
- CATEGORY DATA
- Table 1 Sales of Sportswear by Category: Value 2019-2024
- Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
- Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
- Table 5 Distribution of Sportswear by Format: % Value 2019-2024
- Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
- Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
- APPAREL AND FOOTWEAR IN SWEDEN
- EXECUTIVE SUMMARY
- Apparel and footwear in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
- Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
- Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
- Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
- Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
- Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
- Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
- Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
- Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
- Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
- Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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