Sportswear in South Africa

Sportswear in South Africa continued to record solid value growth in 2024, primarily driven by the athleisure trend and a casualisation of dress codes. However, an increasing number of low-priced options has emerged on the local market, including the likes of Mr Price Sport, thereby expanding the sportswear assortment to include price- competitive items. Shein and Temu add another layer of competition to the category, as they also have very price-competitive ranges which appeal to value-consciou...

Euromonitor International's Sportswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.