Sportswear in Portugal

Sportswear in Portugal


Sportswear recorded volume sales decline in 2024, with sports apparel posting the weakest results. Although both, apparel and footwear have been affected by lower purchasing power, sports apparel has felt the impact of this more acutely. The lower levels of brand loyalty in sports apparel, compared to sports footwear, means that consumers are more willing to shop around. Disposable incomes have been squeezed since 2022 with consumers reducing consumption and switching to cheaper products across...

Euromonitor International's Sportswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sportswear in Portugal
Euromonitor International
December 2024
List Of Contents And Tables
SPORTSWEAR IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sportswear sales decline amidst difficult economic landscape
Nike loses share to adidas amid changes to distribution
Smaller brands are making an impact
PROSPECTS AND OPPORTUNITIES
Sporting enthusiasm will drive sales as the economy recovers
Sustainability, technology and functional design to drive innovation
Increasingly dynamic competitive landscape
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2019-2024
Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 5 Distribution of Sportswear by Format: % Value 2019-2024
Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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