Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities such as hiking, running, and skiing. As a result, sportswear performed well years in 2020 and 2021. Growth in 2022 was more in line with other apparel categories. In 2023, growth in the category slowed due to rising maturity, and current value growth wa...
Euromonitor International's Sportswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sportswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sportswear in Norway
Euromonitor International
November 2023
List Of Contents And Tables
SPORTSWEAR IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category maturity slows volume growth in 2023
Frequent discounting in 2023 as sportswear players seek to clear inventories post pandemic
E-commerce remains highly significant for sales of sportswear
PROSPECTS AND OPPORTUNITIES
Sportswear will continue to benefit from activity trends but faces ongoing maturity
Category will be characterised by premiumisation as Norwegians seek added value
Sports-inspired apparel will remain popular in Norway in the years ahead
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2018-2023
Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 5 Distribution of Sportswear by Format: % Value 2018-2023
Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN NORWAY
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028