Sportswear in Morocco
The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion emphasised athletic perseverance and brand association, leveraging the athlete's influence.
Euromonitor International's Sportswear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Sports Apparel, Sports Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sportswear in Morocco
- Euromonitor International
- November 2023
- List Of Contents And Tables
- SPORTSWEAR IN MOROCCO
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sports achievements and endorsements drive sales surge
- Rise in demand linked to increased sports participation and fitness awareness
- Retailer's strategic expansion and customer-centric strategies
- PROSPECTS AND OPPORTUNITIES
- Continued growth fuelled by health awareness and government initiatives
- Preference for economical sportswear amid economic conditions
- Upsurge in sports activities set to boost demand for sportswear
- CATEGORY DATA
- Table 1 Sales of Sportswear by Category: Value 2018-2023
- Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 5 Distribution of Sportswear by Format: % Value 2018-2023
- Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
- APPAREL AND FOOTWEAR IN MOROCCO
- EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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