The sportswear industry in Italy is experiencing a particularly lively phase, with value and volume sales having grown in 2024 despite prevailing economic challenges and low consumer confidence. In Italy, demand for sportswear was particularly strong during the spring with this season typically invoking a greater willingness to take part in outdoor activities and sports. A key driver of growth in 2024 was the growing emphasis on following healthier and more active lifestyles, with consumers beco...
Euromonitor International's Sportswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sportswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sportswear in Italy
Euromonitor International
November 2024
List Of Contents And Tables
SPORTSWEAR IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive performance for sportswear as consumers look to follow healthier and more active lives
Rising trend for swimwear
Decathlon invests in rebranding as it looks to adapt to a changing world
PROSPECTS AND OPPORTUNITIES
Sportswear faces several challenges but opportunities still remain
Immersive Shopping Experience for Sporting Goods
Major sporting events help fuel demand while sustainability concerns are likely to influence company strategies
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2019-2024
Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 5 Distribution of Sportswear by Format: % Value 2019-2024
Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN ITALY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029