Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of sportswear, and in turn, category players have increased discounting activities in order to clear stock accumulated during the pandemic. As a result, current value growth in 2023 is significantly slower than that seen during the previous year of the rev...
Euromonitor International's Sportswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sportswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sportswear in Greece
Euromonitor International
November 2023
List Of Contents And Tables
SPORTSWEAR IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures and discounting activities lead to slower growth
Non-sport apparel and footwear outperform sportswear in 2023
Sport goods retailers and brand boutiques drive sales growth
PROSPECTS AND OPPORTUNITIES
Omnichannel is emergent in sportswear, but post-pandemic consumer behaviour will hamper e-commerce growth
International chains are set to strengthen their presence driving out independent sportswear retailers
Competitive landscape is becoming more fragmented yet with limited impact on the leading brands
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2018-2023
Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 5 Distribution of Sportswear by Format: % Value 2018-2023
Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028