Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of lockdowns. They continued to purchase these items as the COVID-19 situation eased and lifted amid a health-driven sports and exercise boom. Thus, by the end of the review period, consumers had less ""need"" to buy new sports apparel and footwear. Nonetheless,...
Euromonitor International's Sportswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sportswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sportswear in Austria
Euromonitor International
November 2023
List Of Contents And Tables
SPORTSWEAR IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Signs of saturation for sportswear
Messaging and collaboration play a key role in the competitive landscape
Sports-inspired products benefit from sports and exercise and casual workwear trends
PROSPECTS AND OPPORTUNITIES
Trainers to leverage casual work and athleisure trends
Companies to look to sustainability and brand activism to win over consumers
Sportswear to continue to penetrate new environments
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2018-2023
Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 5 Distribution of Sportswear by Format: % Value 2018-2023
Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028