Sports Nutrition in Japan
Sports nutrition is expected to continue to see current value growth in 2022, due to rising consumer health consciousness and interest in dieting. However, the pace of growth is set to slow, as demand is settling down compared with in the past, when the category grew significantly by attracting new users. In particular, sports protein powder has been seeing strong growth, due to the trend shifting from traditionally limiting carbs and calories to consuming protein, lactobacilli, fibre, and other...
Euromonitor International's Sports Nutrition in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sports Nutrition in Japan
- Euromonitor International
- October 2022
- List Of Contents And Tables
- SPORTS NUTRITION IN JAPAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Sports nutrition continues to grow, but the rate of increase slows due to fewer new users
- Trend towards differentiating products with ingredients other than protein in order to meet diversifying consumer needs
- Growth of e-commerce makes foreign brands highly competitive, and they are becoming a threat to domestic brands
- PROSPECTS AND OPPORTUNITIES
- Health consciousness supports the demand for sports nutrition, but competition with food, beverages and nutritional supplements expected to intensify
- Price increases due to rising raw materials and transportation costs may be a headwind
- Concept of customised or personalised protein products expected to become popular
- CATEGORY DATA
- Table 1 Sales of Sports Nutrition by Category: Value 2017-2022
- Table 2 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Sports Nutrition: % Value 2018-2022
- Table 4 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
- Table 5 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
- Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN JAPAN
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 8 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2017-2022
- Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2021-2022
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
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