Sports nutrition continued to record dynamic retail value and volume sales growth in Austria in 2024. Many consumers have fitness goals, working on body composition or improving stamina or strength, while having higher levels of physical activity in their daily lives. To maintain energy levels and improve overall fitness and wellbeing, sports nutrition products are appealing options to support their more active lifestyles. In addition, the rising interest in strength training further drives sale...
Euromonitor International's Sports Nutrition in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Nutrition market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Nutrition in Austria
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS NUTRITION IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Body composition, strength, and fitness goals are driving growth for sports nutrition
Growing variety and availability of sports nutrition products boosts sales
Flavour innovation across sports protein/energy bars supports ongoing growth
PROSPECTS AND OPPORTUNITIES
As consumers become more active, demand for sports nutrition will grow
Widening appeal for sports nutrition aids ongoing growth
New launches lead to further fragmentation on the competitive landscape
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification