With New Zealand enveloped in a cost-of-living crisis in 2024, household budgets have come under considerable strain. Although the high inflation rates seen over the past two years have started to ease, they remain notably elevated compared to pre-COVID levels. Many other soft drink categories offer private label alternatives that allow consumers to access lower-priced options, thus influencing unit price growth in those segments. However, the sports drinks category is largely dominated by mains...
Euromonitor International's Sports Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in New Zealand
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unit price growth slows amid cost-of-living pressures
PRIME Hydration secures local distributor
Sport sponsorship remains a key marketing tool
PROSPECTS AND OPPORTUNITIES
Opportunities to target female and millennial consumers
Easing inflationary pressures expected to slow value sales growth
Opportunities for local players focused on sugar-free options
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024