After experiencing significant off-trade and on-trade volume and current value growth in 2021 and 2022, sports drinks is set to continue to experience dynamic growth in 2023. The COVID-19 pandemic accelerated the health and wellness trend, which continues to spread across the soft drinks industry. According to the organisation Sport England, the proportion of active adults is back in line with pre-pandemic levels, and activity levels have recovered after the multiple periods of restrictions impl...
Euromonitor International's Sports Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in the United Kingdom
Euromonitor International
November 2023
List Of Contents And Tables
SPORTS DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks sees a surge in value sales in 2023
Prime enters the UK market
Lucozade Sport expands its range with new Zero Sugar launch
PROSPECTS AND OPPORTUNITIES
New formats and wider distribution across retail channels
Growth will come from innovation in functionality and flavours
Using social media as a marketing strategy could lead to further growth in sports drinks
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023