In 2024, sports drinks recorded off-trade volume growth of 14% following a significant sales drop in 2022. However, the category was challenged by decreased disposable incomes and increased caution in spending on non-essential items, in addition to limited availability of sports events, such as marathons, due to ongoing safety concerns. Sports events typically serve as key platforms for brand visibility and consumer engagement, with sponsorships helping to boost awareness and drive sales. The la...
Euromonitor International's Sports Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Ukraine
Euromonitor International
December 2024
List Of Contents And Tables
SPORTS DRINKS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
The recovery for sport drinks is challenged by a lack of outdoor sporting events
Demand for isotonic drinks surge as consumers appreciate the health benefits
SV-Dnipro TOV retains its strong lead, investing in promotion for 4Move
PROSPECTS AND OPPORTUNITIES
Energy drinks and functional bottled water challenge sales of sports drinks over the forecast period
Brands could invest in clear retail positioning to boost instore sales of sports drinks
The rising demand for functional beverages will support sales of sports drinks
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024