Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up their usual sports activities. Furthermore, sports drinks are seen as a non-essential luxury and therefore as consumer incomes became restricted demand fell, with consumers shifting to more affordable alternatives. The category saw a partial recovery i...
Euromonitor International's Sports Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Ukraine
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN UKRAINE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks remains a niche in Ukraine
Little change in the competitive landscape
Metal cans on the rise but sports drinks remains limited due to a lack of promotion or innovation
PROSPECTS AND OPPORTUNITIES
Bleak outlook for sports drinks
Economic pressures likely to limit the growth of sports drinks
More options and greater marketing investment needed to grow the category
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023