Off-trade volume sales of sports drinks in Turkey made a full recovery to pre-pandemic sales levels over 2024, posting another strong performance. Demand also continues to gain momentum in the on-trade, where sales of sports drinks were hard hit by the COVID-19 pandemic. Locals have reengaged with sports and exercise, driving up demand for sports drinks by the end of the review period, even in the face of price hikes.
Euromonitor International's Sports Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Turkey
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks post robust performance
Unit prices continue on upward trajectory
Supermarkets and e-commerce channel gain share
PROSPECTS AND OPPORTUNITIES
Sports drinks to be boosted by more active lifestyles and marketing efforts
On-trade sales of sports drinks set to outpace retail growth
Competition is set to intensify with new launches
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024