Sports drinks continues to recover from the declines caused by the COVID-19 pandemic, a trend that has been in play since 2022. As the effects of the pandemic have diminished, people have re-engaged in sports activities and are back to using sports centres to keep fit and stay healthy. Turks have returned to drinking sports drinks to support these activities. Whilst sports drinks is enjoying positive volume sales in 2023, growth has slowed year-on-year, due to the relatively high prices of sport...
Euromonitor International's Sports Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Turkey
Euromonitor International
December 2023
List Of Contents And Tables
SPORTS DRINKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks witness double-digit volume growth in 2023
Average prices rise by double-digits in sports drinks
Supermarkets is the leading channel of distribution
PROSPECTS AND OPPORTUNITIES
Marketing activity to help drive awareness of sports drinks
Stabilisation of unit prices is anticipated
Rising sports participation to boost on-trade sales
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023