Sports drinks in Sweden saw an exceptional surge in 2024, largely driven by the introduction of reduced sugar variants. These key launches, including high-profile products like Prime Hydration and Coca-Cola's reduced sugar Powerade, have led to considerable consumer interest and growth. Despite this, sports drinks remained a relatively minor landscape in Sweden compared to the more significant soft drink segments. One of the main reasons for this is the product's limited visibility in mainstream...
Euromonitor International's Sports Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Sweden
Euromonitor International
December 2024
List Of Contents And Tables
SPORTS DRINKS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks remains a minor category in Sweden's soft drink landscape
Ongoing shift toward reduced sugar alternatives within sports drinks
Key launches have aided positive retail volume growth in 2024
PROSPECTS AND OPPORTUNITIES
The sugar free trend will continue to drive growth in sports drinks
Boundaries between sports drinks, energy drinks and functional water merge
Social media influencers and renowned sports figures support sport drinks brands
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024