Sports drinks in South Korea is set to maintain solid but slowing off-trade volume growth in 2024. The health and wellness trend continues to impact consumer behaviour in soft drinks in the country, and sports drinks is no exception. Traditionally, sports drinks have been formulated to provide hydration, electrolytes, and sufficient sugars to energise the body during physical activity. However, growing concerns about excessive sugar intake have led to a paradoxical situation where sports drinks,...
Euromonitor International's Sports Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in South Korea
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The shift towards reduced sugar options
Increasing competition from bottled water, dietary supplements, and caffeinated beverages
Emerging consumer preference for natural and functional ingredients
PROSPECTS AND OPPORTUNITIES
Continued growth of the reduced sugar and wellness-oriented segments
Intensified competition from RTD tea, protein drinks, and powder concentrates
Opportunities in niche segments and customisation
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024