Over the review period, despite several years of stagnation for sports drinks in South Africa, several new brands have entered the local market, thereby improving consumer choice. These have included international and local names, such as Prime Hydration, Isofit, and Knox. This has created higher levels of competition, instead of the traditional select few established brands such as Energade and Powerade which dominate off-trade volume sales. In addition, major brands in other soft drinks, such...
Euromonitor International's Sports Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in South Africa
Euromonitor International
January 2025
List Of Contents And Tables
SPORTS DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Several new brands enter sports drinks to intensify competition
Energade remains leading brand, but is challenged
Prime Hydration sees significant price drop
PROSPECTS AND OPPORTUNITIES
Stagnant demand for sports drinks over the forecast period
Ingredients to be increasingly scrutinised by consumers and health associations
Product label regulation changes expected, with manufacturers needing to adapt
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024