Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more informed about the health benefits of these beverages. The burgeoning health consciousness among consumers is a significant factor driving the increased demand for sports drinks in Serbia.
Euromonitor International's Sports Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Serbia
Euromonitor International
January 2024
List Of Contents And Tables
SPORTS DRINKS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surge in volume sales driven by expanding consumer base
Dominance of Aqua Viva and strategic promotions
Economic factors hampering volume sales growth
PROSPECTS AND OPPORTUNITIES
Projected growth fuelled by health awareness and sports participation
Anticipated expansion and focus on healthier alternatives
Continued influence of price sensitivity on sales
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023