Sports drink sales in Saudi Arabia continue to face challenges despite the government’s efforts to promote healthier lifestyles through its Quality of Life programme, part of Vision 2030. The initiative encourages increased physical activity to combat chronic diseases such as diabetes and obesity. Alongside this, major sporting events, such as marathons and fitness festivals are raising awareness around hydration and recovery. However, while sports drinks are marketed as essential for performanc...
Euromonitor International's Sports Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Saudi Arabia
Euromonitor International
November 2024
List Of Contents And Tables
SPORTS DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks fail to benefit from government push towards healthier lifestyles
PepsiCo’s Gatorade maintains its dominance
Modern trade continues to lead distribution
PROSPECTS AND OPPORTUNITIES
Market opportunities exist for sports drinks, alongside growing levels of health consciousness
Probable emergence of new competitors
Rise of e-commerce will boost accessibility
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024