The Saudi government is focusing on promoting sports across the Kingdom with it aiming to encourage people to lead healthier lifestyles through its Quality of Life programme, which is one of its Vision 2030 initiatives. It is paying great attention to the sports aspect, with participation in sporting activities seen to be having a positive impact on the local population in terms of limiting the spread of chronic diseases such as diabetes and obesity in Saudi Arabia. As such, Saudi Arabia has mad...
Euromonitor International's Sports Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sports Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sports Drinks in Saudi Arabia
Euromonitor International
November 2023
List Of Contents And Tables
SPORTS DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of sports drinks continue to decline despite successful attempts to encourage consumers to lead more active lifestyles
Gatorade continues to dominate sales of sports drinks
Distribution expanding but with a focus on modern grocery retailers
PROSPECTS AND OPPORTUNITIES
Increased focus on leisure and sports tourism expected to benefit sales
New product development may be needed to improve perceptions of sports drinks
Distribution landscape evolving as consumers spend more time shopping online
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023